Competitive Intelligence for Business Development Professionals
(CI for BD Professionals)

Data is ubiquitous in today’s law firms. The ability to filter, analyze and apply that data is not. CI for BD Professionals on-demand online training tackles this gap head on.

Register today to get the most out of your data!

Register today to get the most out of your data!

Our recent study on The Evolution of Competitive Intelligence in Law Firms, co-produced with Acritas, revealed the area in which law firm leaders most want to improve is in their team’s ability to connect the dots. CI for BD Professionals can help you and your team deliver on this goal.

the program

  • 10 courses tackling everything from competive analysis to using forward-looking analytics to orchestrating an effective, actionable go-to-market plan

  • Catered to all levels, with an emphasis on using data and analytics strategically

  • Available individually, as needed, or in a full online learning suite (*includes designation as a CI for BD Professionals graduate)

  • On-demand access anytime, anywhere and as needed

  • Quarterly live Q&A calls hosted for all active learners

The ten available courses may be purchased individually or as a complete package. Each course runs approximately 50 minutes. Special pricing available to enterprises with 3 or more registrations.

ci for bd professionals certification course

The primary emphasis for the CI for BD Professionals graduate is how best to extract and articulate pertinent insights to enhance the client development capabilities of the team, lawyers and firm. Each graduate will recieve special designation once they have completed the full suite of 10 courses.

Each course features 3 integrated learning elements:

  1. A 50+ minute recorded webinar

  2. Select slides to serve as lasting reference materials

  3. A brief quiz to review and highlight key takeaways and test your knowledge

The learner can access all 10 lessons upon registration and has 6 months to complete the course. An order is suggested but not mandatory.

Explore the full offering and register online. Special pricing available for multiple registrants - up to 50% off. Email for details.

Or…keep scrolling for individual course offerings.


The lead trainer

Marcie Borgal Shunk has been helping law firm clients transform insights into action for more than two decades. She is an expert on legal market trends and works collaboratively with law firm leadership to infuse a smart, data-driven approach to planning and executive decisions. Read more here.


Email Marcie Borgal Shunk at