Faculty

Marcie Borgal Shunk

A lifelong passion for research. An insatiable curiosity. Over 20 years advising law firms. Addicted to results. Puzzle-solver. People-motivator. Fast thinker. Vision-maker. Marcie Borgal Shunk helps law firm clients position themselves ahead of changing markets with intelligence, insights and intuition. She brings together internal and external analytics to reveal the trends, growth drivers, vulnerabilities and opportunities that help her clients make smarter decisions. She specializes in client development, go-to-market strategies and law firm expansion. Marcie is an ALM Legal Intelligence Fellow, authors a regular column on law firm strategy in The Legal Intelligencer and New York Law Journal and formerly served on the International Board of Directors for the Legal Marketing Association. An engaging presenter and oft-quoted expert, this Harvard graduate enjoys challenging the status quo and has done so in The American Lawyer and Law360, among other publications. Marcie spent 11 years helping to build the legal vertical at The BTI Consulting Group and was part of the strategy team at LawVision Group prior to launching her own company, The Tilt Institute, dedicated to shifting perspectives. Intelligently.

 

Marci Krufka Taylor

A strategic mindset. Brand builder and communications guru. Client experience curator. Leadership cultivator. Mindfulness practitioner. Marci Krufka Taylor advises clients on strategy, marketing and management issues and provides executive training and coaching to leaders in the legal profession. An industry veteran of 20+ years, she was a principal with Altman Weil, an AmLaw100 executive and practicing attorney. Her understanding of market dynamics, firm culture and interpersonal relationships allow her to serve as a trusted advisor to law firm leaders and to guide clients to smart growth, intergenerational transition and effective, motivational management. Marci has been quoted in the New York Times and the legal press and written for leading industry publications. Her thought-provoking presentations have been featured at national and regional conferences and management and marketing seminars, workshops and retreats. Committed to empowering legal leaders to effect meaningful change, Marci is the president and founder of Mantra, a strategy consultancy.